The Strategy and Focus of Rotterdam Partners
Rotterdam Partners plays a key role in the international positioning of the city, targeting both business and tourism audiences.
Leading in the international positioning of the city: Rotterdam Partners combines market knowledge and connections with relevant stakeholders to develop and implement an integrated strategy. This approach enhances the city's international marketing and sales capabilities. Rotterdam Partners shares compelling stories through the right channels to reach and inspire target audiences in both the business and leisure markets, promoting Rotterdam as a destination.
Value creation for Rotterdam entrepreneurs and organizations: Rotterdam Partners focuses its acquisition and sales efforts on attracting international businesses and MICE (Meetings, Incentives, Conventions & Exhibitions) that contribute to a resilient Rotterdam economy and the city's economic transitions. Additionally, they promote multi-day visits aligned with Rotterdam's tourism ambitions. They also support local entrepreneurs in further development and expansion and assist with their internationalization ambitions.
A reliable and connecting partner: Rotterdam Partners brings together Rotterdam stakeholders with an international focus and encourages or initiates joint initiatives. With expertise in (international) visitors, data, strategic acquisition, and their independent role, they support their partners and provide guidance where necessary.