Since its founding in 1999, Preferred Hotel Reservations has positioned itself as the specialist in providing hotel accommodation for the business market. During the financial crisis of 2007, the Preferred team saw an opportunity to develop an innovative product that met a growing demand: the Room Kit. This tailor-made website gives conference participants access to room blocks in various hotels, significantly simplifying the organization of conferences.

Preferred has now firmly established itself in this niche market. The number of conferences using the Room Kit continues to grow, both in the Netherlands and internationally. For each conference, a unique online environment is created in consultation with the client. This may range from a PCO (professional conference organizer) to a professor, conference venue, or conference agency.

The Room Kit: an innovative solution

The Room Kit, developed in 2007, has proven its value at numerous national and international conferences. During the Dutch presidency of the European Union in 2016, Preferred was even selected to handle the accommodation for all delegations, thanks to the technological support provided by the Room Kit. This project ensured that the Room Kit meets the highest standards in technology and security.

In 2024, Preferred decided to develop a new application, building on the knowledge and experience of the previous system. We are proud to introduce the renewed Room Kit, an innovative online tool that makes booking rooms even easier, faster, and more secure.

Why choose the Room Kit?

1. Advanced technology and security 
   • • Data processors: guest data is only shared with third parties when necessary, such as with hotels. Preferred manages the platform in-house and maintains full control over the data. Only the necessary data is requested and stored.
     • Cookie compliance and tracking: the Room Kit does not use third-party cookies or trackers, only functional cookies that are essential for service delivery.
     • Security: modern frameworks ensure encryption and authentication according to best practices. Data remains within Europe and is deleted after the conference ends.
2. Full service support
   • • Preferred offers personal full-service support, with expert assistance in arranging hotel accommodation for conference participants, organizers, and speakers. Various conference agencies, venues, associations, government institutions, and corporate organizations already use our service.

Conclusion

Preferred’s renewed Room Kit is the ideal solution for conference organizers looking for an efficient and secure way to manage accommodation for their participants. With advanced technology, improved security, and personal full-service support, Preferred ensures your conference is a success.

Interested in a demo or want more information? Get in touch with us to learn more!